RA #2 Analysis

Thesis: Advertisements can be very flexible, targeting many different audiences in order to sell the same product. The two ads I picked for Jose Cuervo are selling the exact same type of liquor, but due to the vast contrasting details and phrases depicted in the ads, they are both effective at targeting a different audience.

1. The first ad (with the older man) is targeted toward a more mature audience who've been drinking for many years. The designer of the ad's use of lighting, color, and strategic wording give it the effect of exclusivity and maturity, and high class.

    -Navy, khaki, beige, brown: dark and ageless colors that suggest intelligence.

    -Phrase suggest timelessness of alcohol and the smoothness of taste and feel.

    -Audience wants to feel classy and interesting (ie men with money)
   
    -Kairos: It's an older ad, and it targets certain values that men of that age would want to have

2. The second ad, geared toward a younger, less realistic, more dream-oriented audience, utilizes a tactful color scheme and a dreamy phrase to persuade its audience that the Jose Cuervo will 'make their daydreams come true.'

    -The black-and-white color scheme makes the ad look simple, and the flow of alcohol at the bottom        makes it pop and look very smooth and inviting.

    -The words used make the younger audience more inclined to want to drink and have fun with either friends or someone of the opposite sex.
 
    -Everyone wants their dreams to come true: ad is more appealing and exciting.

    -Kairos: Young, modern, exciting. Young people want to be the people in the ad

Conclusion: The way these two ads are portrayed tell a lot about the audience and the product being sold. The creators of the advertisements utilize tools such as wording, arrangement, coloring, and kairos to get their points across sufficiently and effectively, in order to make their target audiences want to purchase their products.