Journal/Source: Glamour Magazine
Target Audience: Young women/people that want to be fit and healthy
Product: Streamliner-Delicious, protein-filled yogurt
Audience A has a need to be healthier and better nourished, to look and feel her best, and apparently isn't currently feeling that way until she tries Streamliner. ('Be fit, feel good').
This consumer should buy this product because it will make he or she feel great, look fantastic, and be able to do the things shown in the ad (ie lying on the beach or catching air while skiing). It is also high in calcium!
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