Topic Proposal based on Guidelines

1.       http://www.google.com/imgres?q=alcohol+advertisements+older+men&num=10&um=1&hl=en&biw=1680&bih=937&tbm=isch&tbnid=ZZ_o8y34VKX1MM:&imgrefurl=http://thefrenchexit.blogspot.com/&docid=EUCj5ecEkirGiM&w=430&h=591&ei=oQKNTuurA9OftwenqOCEDA&zoom=1&iact=rc&dur=642&sqi=2&page=1&tbnh=136&tbnw=99&start=0&ndsp=44&ved=1t:429,r:0,s:0&tx=36&ty=50

http://www.google.com/imgres?q=alcohol+ads&um=1&hl=en&sa=N&biw=1024&bih=578&tbm=isch&tbnid=8QLGL8-OWmGjwM:&imgrefurl=http://www.frankwbaker.com/alcoholads.htm&docid=MMfStkLbyc9oZM&w=1185&h=1549&ei=2GGLTvaPCo2atweHkumZAw&zoom=1

2.        I’m analyzing alcohol ads for the same type of liquor, Jose Cuervo tequila.

3.      One ad is from a blog written by a woman called ‘The French Exit’, and one is from a media education website designed for high school and college students. One audience is definitely older, and one is definitely a younger generation, both of which correspond to the two ads.  The blog is definitely geared more towards a classier, older, more tasteful audience. The alcohol education website is more for teenagers and young people trying to learn about alcohol.

4.       The first ad has a mature-looking man standing in front of a bar with a sort of smug look on his face. What he’s wearing is formal and dark: A navy blazer, khaki pants, a Ralph Lauren tie. You can tell he means business. He’s drinking his Jose Cuervo in a glass ‘on the rocks’, suggesting that he is older and more experienced. The caption says “I always drink Cuervo Gold. Now and then.” The ‘now and then’ also implies something about his age, proposing that this drink is timeless and that he’s been drinking for a long time.

The second ad features a young man holding a young woman. They appear to be on the beach, because they are wearing bathing suits. They are both smiling sort of foolishly, like they are extremely happy. The ad is black and white, without much detail. At the bottom, there is a string of gold, the color of the alcohol, and there is a picture of the bottle in color. There is a caption stating “Pursue your daydreams”, insinuating that when you drink Jose Cuervo, you can make your daydreams come true. This ad is definitely geared toward a younger audience with such ‘daydreams’.  

5.        I chose these two because they are both advertising the same type of alcohol, which I thought would be interesting to analyze, because of its versatility. They both seemed exciting to me. The first one grounds a stereotype about older people (men, especially) who feel are classy and mature, while the second one shows the stereotype of young people just wanting to have fun and ‘daydream’ all day.